May
Moochie x Butterbear at Pet Expo Thailand 2026: New Cat Dry Food Launch and Special Highlights
Moochie x Butterbear at Pet Expo Thailand 2026
Four Heartwarming Days Beyond Words ?
“Give MOOCHIE to Say I Love You”

The four days passed by so quickly. Moochie had the chance to spend meaningful time with pet parents and their beloved dogs and cats at Pet Expo Thailand 2026, held under the theme “Guardians of the Heart”, from 30 April to 3 May 2026 at Hall 5, Queen Sirikit National Convention Center.
This year was truly special for Moochie. We arrived with a new look, new friends, and exciting new products that we wanted everyone to experience first.




From 10:00 a.m. on 30 April, Hall 5 was already full of energy with the sounds of barking, meowing, and the cheerful conversations of pet parents bringing their dogs and cats to enjoy the event. This year, the organizer took the event to the next level by expanding it into a two-floor exhibition with more than 850 booths from 300 companies, both local and international.
One of the strongest trends highlighted at the event was Pet Longevity — the idea of helping pets live longer, healthier lives. This is a concept that perfectly reflects what Moochie has always believed in.
First Highlight : The Debut of Moochie’s 3 New Dry Cat Food Formulas First Launch at the Event
This was the moment we had been waiting for all year: the launch of three new Moochie Longevity dry cat food formulas, developed in line with the event theme of supporting cats holistically for a longer and healthier life.

The cat parents who visited our booth on the first day were the very first group in the country to see, try, and purchase these new formulas before anyone else. We were proud to see the interest in their eyes as they picked up each formula, read the ingredients, and asked our team questions such as, “Which formula is best for my long-haired cat?” or “Which one is suitable for an indoor cat with sensitive digestion?”
We had an answer for every question, because each formula was thoughtfully designed for different feline lifestyles:
- Indoor Cat Formula – Chicken Flavor
A great choice for cats that spend most of their lives indoors - Digestive Care Formula – Tuna Flavor
For cats that need extra digestive support - Skin & Coat Formula – Salmon Flavor
Ideal for long-haired cats or cats with dry coats that need extra nourishment for soft, shiny fur
“Neoy’s Pick Promotion” The Most Fun Corner of the Booth
If we had to choose the liveliest corner of the booth, it would definitely be the “Neoy’s Pick Promotion.” This was where pet parents could mix and match wet food freely — choosing whichever formulas they wanted — with 15 pouches of wet food plus 2 lickable treats, paired with special Butterbear premium items in a set.
Many visitors told us, “My cat never eats the same formula every day.” That is exactly why this set became such a perfect match. Whether they preferred Mousse, Meaty, Cat / Dog Complete, or different sizes like 70g or 85g, they could mix and match as they liked.
There were two main sets available:
- Bowl Set – 499 THB
15 wet food pouches + 2 lickable treats + a Butterbear food bowl
(available as either a dog bowl or a food-grade cat bowl) - Bag Set – 599 THB
15 wet food pouches + 2 lickable treats + a large Butterbear canvas bag featuring Neoy

Heartfelt Thanks from the Moochie Team
Thank you to the organizers of Pet Expo Thailand 2026 for creating such a high-quality event for pet lovers every year.
Thank you to Neoy and the Butterbear team for bringing so much charm and happiness to the brand.
And thank you to every member of the Moochie team for your dedication and hard work in making our booth a warm and welcoming space throughout all four days.
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